Facebook Australia News Ban as Google Strikes Multi-Million Dollar Deals
One of the biggest social hubs, Facebook goes news free in Australia. The Aussies cant see news on Facebook as the company has banned users from posting any news in the form of articles, blog posts etc. Facebook continues to restrict publishers from sharing local and international news content.
The million dollar social media industry stands firm on its ground. The action had been taken in contrast to Google that had decided to end contracts with media brands in Australia.
The Managing director of Facebook Australia in a blog post wrote “ the proposed law fundamentally misunderstands the relationship between our platform and publishers who use to share news content.” he further added, “ It has left us facing a stark choice: attempt to comply with a law that ignores the realities of this relationship, or stop allowing news content on our services in Australia. With a heavy heart, we are choosing the latte.”
After the rumors spread like fire. The Aussie publishers’ posts disappeared from Facebook according to NBC News Bianca Brititon and BBC’s Frances Mao.
Recently, Google had threatened to leave Australia if the news law was implemented. However, later the Australian Government and Google had mutually agreed and made financial agreements with a few news platforms. However, Facebook stands firm and has opted not to pay for any news content.
According to the latest research, it claims the business gain from the news is next to minimal and the news composed “less than 4% of the content” people see in their news feed.
Later, restrictions were implemented in Australia regarding sharing and viewing news on Facebook. The Australian publishers are limited from spreading any content on their facebook pages. Moreover, not only the Aussies, the non australian people are restricted from sharing any Australian news content on Facebook. In addition, they cannot view it as well.
Initially, when Australia threatened to implement the news law, Google had played smartly and threatened to pull off its search engine from the country. To this, the australian government fired back and threatened to migrate to microsoft’s search engine Bing.
In response to the threats, google decided to work around the proposed rules.
To this day, it is still unclear of the outcome between Facebook and the Australian government, the sudden drop in news outlets from facebook will eventually affect the web traffic and it will most likely lead to a greater damage.